The number of language schools in Moscow is growing exponentially, there is no shortage in this market, but demand remains fairly stable. Knowing only English is no surprise. School owners are ready to offer clients Arabic business and conversational Hindi.

To launch budget language courses costing 5,000 rubles for 16 academic hours, according to H&F calculations, you will need start-up capital of 300,000 rubles. With proper promotion, the business will begin to bring a stable income of 100,000 rubles in six months and in the same amount it will pay off the investment.

room

For a small language school enough room with an area of ​​150 sq.m. (approximately five working audiences). It should have a classroom layout and good sound insulation, otherwise it will be impossible to conduct classes if they decide to conduct an audition or watch a movie in the target language behind the next wall.

It is better not to be located in an office building. If this is still unavoidable, you should take care of a separate entrance. Issuing passes for people who spontaneously decided to visit the school, and meeting security guards for foreigners who do not carry passports with them takes a lot of time. Classes and cinema clubs can drag on until late at night - students and teachers should have access to the school at any time.

Two more desirable conditions: proximity to the metro and location in the first line of houses. However, the main contingent initial stage- those who live or work nearby. Therefore, the location in the center of the area may be more important than the proximity to the metro. Although it is still better to open a school in a conspicuous place, in order to notify people in the area about it, a sign will help - the cheapest form of advertising.

On average, renting a room with all the listed characteristics will cost 90,000-150,000 rubles per month. Directors of language schools recommend paying for rent only by bank transfer. In case of problems with the owner of the premises, you will always be able to defend your innocence in court.

School owners are advised to rent a room adapted for classes, that is, in accordance with sanitary and fire standards. And there are a lot of subtleties in these matters: the number of toilets, the locker room, the number of meters per student, different registers, lighting levels, certificates for furniture, etc.

Repair

Cosmetic repairs, if required at all, can be done on your own. The equipment of one office, according to H&F estimates, will take 40,000 rubles. This includes the cost of furniture, listening equipment, a magnetic whiteboard and the markers themselves, which, by the way, are used up very quickly. Installation of air conditioners, without which group classes in small classrooms are unthinkable, will cost another 17,000 rubles per class. The maintenance of one cabinet per month costs 3,000 rubles.

The documents

There is no single organizational and legal form of activity suitable for all language schools. Her choice directly depends on the goals of the school and the audience with which she works. For small educational institutions with a small flow of students, the IP form is suitable. For larger companies working with corporate clients, it is more convenient to register as a NOU (NOCHU) - a non-state educational private institution.

NOCHU requires obtaining a license, and this is a rather lengthy process (from the moment of renting the premises to obtaining a license, the period will be about six months), because:

1.5 - 2 months - registration of NGOs in the Ministry of Justice

1-1.5 months - obtaining sanitary and fire certificates

2 - 2.5 months - getting a license

However, there is an opportunity to cheat here, for example, start working as an individual entrepreneur while the process drags on. In the absence of a license, the school has the right to conduct consulting activities, and this implies the lack of a clear schedule, lack of lesson plans, and so on.

Other expenses

Staff

The minimum rate for a Russian-speaking teacher is 700 rubles per academic hour. In most schools, it is customary to pay right after the lesson. Thus, for a 90-minute lesson, the teacher needs to pay 1,400 rubles. The rate of native speakers varies from 1,500 rubles to 2,000 rubles per academic hour. The British are the most expensive, the demand for them among students is especially high - for an hour and a half lesson with a group, they ask for 5,000 rubles.

An English language school business plan is a great idea to get started in the language school business. Organize teaching foreign languages and it is difficult to get ahead of competitors, but in the long term it is very profitable and profitable. What steps need to be taken to create successful English courses - read our article.

English is the most popular language in the world, it is a means of international communication used by people all over the world. Knowledge of English is almost always necessary for career growth. This direction is now of interest to many people of all ages.

Creating your own language school is quite difficult. The market for these services is oversaturated with offers: from large language centers to private tutors. They often have many years of experience and boast hundreds or thousands of clients. However, this does not mean that there is no point in working in this direction. Demand still exceeds supply, and moreover, the next few years will only grow. Quality services will always find a response from customers.

Who can open a language school

Usually they think about how to open English courses professional teachers with many years of experience working with children and adults. Often this idea comes to tutors who are convinced that classes with individual clients are not capable of realizing their full potential. Excellent knowledge of English is an important condition for opening your own school. In such a situation, the entrepreneur will be able to teach and lead groups himself.

On the other hand, practice shows that organizing good school it turns out even for businessmen who do not know English language and never taught it, but able to select professional staff and promote their services.

An English language school is an inexpensive and fast-paying type of business

What investments are needed

The business plan of a foreign language school does not involve large costs. This is an inexpensive and fast-paying type of business to organize. The main part of the cost will be the rent of the premises. If the entrepreneur has a suitable premises in his property (audience area of ​​approximately 50-70 square meters), the cost of opening a school is completely reduced to several tens of thousands of rubles. Renting a suitable room will cost an average of 30-60 thousand rubles.

It is desirable to locate the school in a convenient area, in the central part of the city. The more convenient it is for clients to get to the place of classes, the greater the flow of students will come to the lessons. The classroom for classes should be well renovated, bright, comfortable. It is better to choose a room where the repair has already been done. Otherwise, you will need to invest about 50 thousand rubles in the design of the audience.

Tables with chairs are required for classes. Their number depends on the size of the group: usually in language schools the largest groups do not exceed 15 people, respectively, 8 tables and 16 chairs are enough. The teacher needs a separate table, chair or office chair. You can also buy furniture within 50 thousand rubles.

The audience should be equipped with a writing board(chalk or with markers). Optional equipment, such as laptops, printers, projectors, should be purchased in a few months, when the first profit appears.

As for methodological materials, it is not necessary to purchase sets of textbooks and workbooks. Modern methods of language learning focus on live communication, audiovisual perception, and not the mechanical performance of the same type of exercises. Required didactic materials, texts for reading and translation can be found on the Internet and printed by yourself. In addition, most teachers have already accumulated a solid stock of various tests and tasks.

Thus, the initial investment in the opening of the school does not exceed 200 thousand rubles. And if it is possible to rent a room with a good repair and suitable furniture, the initial costs will not exceed 100 thousand rubles.

What profit can you get in the first months of work

Most often people go to learn a foreign language twice a year: in September (beginning school year) and in January. Therefore, it is better to orient the start of the school for one of these months. On average, for classes twice a week in groups, clients are willing to pay from 2,000 to 4,000 thousand rubles. You can organize 4 or even 5 groups of 10-15 people.

The class schedule may look something like this: Monday-Thursday, Tuesday-Friday, Wednesday-Saturday, Tuesday-Thursday, Saturday-Sunday. A classic lesson lasts 2 academic hours (90 minutes), which means that you can conduct classes in 2-3 groups on one day (more hours will overwork the teacher).

If you manage to recruit at least 4 groups of 12 people with a payment of 3000 rubles, for the first month you will receive 144 thousand rubles. To increase profits, you need to free hours accept individual practitioners with payment of 800-1200 rubles per hour (academic). 5 individuals who study twice a week for two academic hours will bring about 80 thousand rubles.

The classroom for classes should be well renovated, bright, comfortable

Features of working with different categories of students

Everyone now learns English: three-year-olds and respectable adults over 50. Each group has its own goals that need to be taken into account when building a curriculum. For example, parents bring small children, believing that it is easier to learn a language at a young age. Students and young people come to prepare for exams to count on best job in the future or just get to know each other and communicate while traveling. Mature people are more actively interested in business English. The older generation is pushed to learn a new language by a work or life necessity, for example, moving.

All these features must be taken into account when forming groups and building classes. In addition, it is obvious that preschoolers and elementary school students are not able to study for 90 minutes, their lesson lasts a maximum of 60 minutes, or twice half an hour with a short break. Visits to these groups should be rescheduled for the afternoon and morning.

On the contrary, it is most often convenient for adults to practice in the evening, after 17 hours. Individuals, as a rule, themselves choose a convenient time for classes. The school must also be open on weekends in the morning. Of course, on Saturday evening there will be no flow of customers, but the morning and daytime hours many are ready to devote to learning.

The school schedule may look like this: from Monday to Friday from 11 to 21, Saturday and Sunday from 11 to 14. Try to organize the work so that the groups do not interfere with each other, and at the same time, the audience is not idle. Fill the time with individual students, small groups, and so on.

What does it take to educate children?

How to open an English language school for children has several important features. They mainly focus on the method of conducting classes. If adults come to the language school for a specific purpose, then the children are brought by their parents. The child often does not understand why he comes here. The task of the teacher is to interest even the smallest students and ensure their progress (so that parents understand what they are paying for).

It is good if the teacher has experience in organizing the education of young children. Otherwise, you need to pick up and study teaching materials on this topic. The main rule is that the child should not be bored in the lesson, he should not be scolded and harshly criticized. Learning should be like a game where the child learns new things and makes new friends.

Each group of students has its own goals that need to be taken into account when designing the curriculum.

How to differ from competitors

In any city there are several language schools and several dozen private tutors. It is necessary to initially identify the difference between the new school and the existing ones. This is quite difficult to put into practice, since there are already schools on the market where foreigners teach (including those who do not know Russian), offer the most innovative methods and much more.

The main mistakes due to which a language school can quickly fail in the market:

• use of outdated teaching methods- no one will pay money for solving problems in old workbooks and pronouncing formulaic phrases;
• time-consuming movie viewing, TV shows and cartoons (for children) - again, people rightly decide that they can do this at home and leave such an institution;
• absence individual approach to clients, ignoring the personal requirements, wishes and questions of students.

Any of these mistakes can lead to customer churn. and ruin the reputation of the school forever. Therefore, make sure that teachers do not make such mistakes, do their job professionally and help clients get exactly what they came for.

Buying a Language School Franchise

There are currently several fairly well-known English language schools selling franchises on the market. This is a good option for starting a business, because for a certain fee, along with a well-known brand, an entrepreneur receives a business plan, a lot of recommendations, and often even promotion services. The famous name, the international status of the company and the wording "teaching English" from some year (that is, for example, for several decades) will definitely attract attention and bring many students.

On the other hand, the opening costs will increase in this case. Franchisors are always very strict in the selection of teaching staff - it is quite possible that they will have to present all diplomas and certificates or even pass internal testing. Whether the costs of the expected result are worth it is up to the businessman to decide on his own.

Together with a well-known brand, an entrepreneur receives a business plan and a lot of recommendations.

Distance learning

Many who want to learn English are now interested in distance learning. This method is attractive in that it saves time on the road, allows you to study one-on-one with a teacher in comfortable conditions.

A good language school should provide such services. Teachers should master videoconferencing. For such a lesson, you need a computer or laptop, a microphone and headphones (standard and inexpensive equipment). Remote classes usually have a standard duration of 45-90 minutes. The price of the lesson is also approximately equal to the usual individual lesson, that is, about 1200 rubles.

Website and promotion on the Internet

A successful language school must have a website and groups in in social networks , where information about services, teachers and student success is regularly published. it business card an institution that will show students and potential clients how modern the approach to learning is, how interested you are in what you do.

To develop the site, you need to attract a temporary specialist. Since the structure of the site will be simple, with only a few sections (“Main”, “About the school and teachers”, “How we teach”, “Types of classes and tuition fees”, “News”, “Reviews”), the development of the site will cost 8 -10 thousand rubles. After creating the site and groups, you need to constantly engage in their content.

Also it is useful to invest in contextual advertising- so information about the language school will be seen by all users from a suitable region who have recently been looking for something about teaching English.

Conclusion

Teaching English is the most promising language school market. The demand for it is very high and will only grow in the coming years. It is quite difficult to organize popular English courses in a highly competitive environment, but a competent approach and recommendations given above will help in achieving success.

Knowledge of a foreign language in a globalized world is considered mandatory for educated person. It is good form to know at least one foreign language - English. In this regard, many schools and foreign language courses appear in the cities, inviting both schoolchildren and students, as well as adults and even preschoolers as students.

So, foreign languages? The answer is in this article!

English, it is necessary to analyze the market. The future director should think about the following questions:

• What will be the format of the school? individual training or group;
• Who will be trained for: kids, schoolchildren, applicants, adults, etc., each social group will need to develop its own methodology and purchase separate methodological materials;
• school goal: just to teach the language, provide preparation for the Unified State Examination, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It does not hurt to check the potential demand at the first stage: to estimate the number of English language schools in the city, their occupancy, the level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, as well as protect yourself from the mistakes that competitors have made.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to conduct educational activities.
4. Finding suitable premises, rent or purchase.
5. Carrying out repairs, ordering signs.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase of the necessary equipment, furniture, teaching aids.
10. Active advertising, the conclusion of contracts for training, the formation of groups.
11. Starting September 1st, classes start.

School Registration

To open a school you will need:

• or . If the school is organized by several people, it is easier to organize a company. If the founder plans to work alone or with the involvement of employees, then you can limit yourself to an individual entrepreneur. When choosing, you can use the "simplification".
• Obtaining a license. For its registration, you need to contact the local department of education, they will tell you where and how to get it. Usually for this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow issuing state-recognised school leaving certificates. You can issue it after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo recertification to verify the suitability of the position.

Room selection

it key moment to open a school, on which the success of the entire enterprise as a whole depends. There are two approaches:

• rent (or buy out if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If a whole building is bought (for example, a former kindergarten), then it is necessary to make repairs in it in accordance with the norms of the law. For offices, there are no such strict requirements. Of course, you will have to pass an inspection of the SES and fire supervision and obtain the appropriate permits, but this is not so difficult.

Where should the building be chosen?

Experts advise to be located:

• close to existing educational institutions;
• in busy and business areas of the city;
• if locality small - in the very center;
• if the city is large, it makes sense to open several offices in different areas to cover the largest number of residents.

The optimal size of the room is 50 square meters. It must have natural light.

Do not forget that it is possible will have to invest in repairs.

Purchase of the necessary equipment

Without fail you will need:

• desks and chairs;
• teaching desk and lectern;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of times, a list of basic irregular verbs etc.);
• training kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The exact composition of the manuals and kits will depend on the curricula in force. Each of them will need its own set of “tools”. Learning programs You can develop it yourself, take it from free sources, or order it from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this, of course, will reduce costs. However, for full-fledged work, the institution will need additional educators: at least for a wider audience coverage and profit.

The teacher should be selected according to his professional qualities and submitted portfolio, based on feedback and recommendations from the previous place of work. It is good if the teacher has been teaching classes according to the same methodology for many years. So it will be possible to get a team of multi-format teachers and expand the range of services provided.

The recruitment of teachers is an ongoing process. It is optimal to accept new ones at the beginning of the school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

You should follow the rules:

• set depending on the load, no “equalization” - this will motivate for an additional set of students;
• one teacher - one language, one program;
• Don't forget to upgrade your skills.

Search for students

The most difficult: find those willing to learn. However, if there is a “hunger” for foreign schools in the city, then there will be no problems with the influx of students. Another thing is if the niche is occupied and quite a competitor. The following tips will help here:

The new school should offer something truly unique and interesting, there should be a feature. For example, training is conducted on computers, communication with native speakers of a foreign language is offered, intensive preparation for the Unified State Examination is carried out by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• print advertising in crowded places: at bus stops, on public boards, near schools and universities;
• on thematic sites: on city portals, in groups in social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Expenses at the initial stage, if an office space is rented, it is planned to recruit 10 groups of 10 students, 5 teachers (excluding the director) will work in 5 programs:

• registration of an individual entrepreneur, obtaining a license in Obrnadzor - from 15 thousand rubles;
• search for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) - from 50 thousand rubles;
• purchase of the necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. - from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent - from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• Monthly income
  • the cost of 1 hour of classes is 500 rubles, 2 classes are held per week, as a result, for a month the profit from one student is 4 thousand rubles, from 100 students - 400 thousand rubles.
  • conducting express courses or individual lessons - from 50 thousand rubles.

  Total profit: 450 thousand rubles.

  Net income per month: 200 thousand rubles.

  You will have to pay 6% of income - in this case this is 12 thousand rubles. In this way, with the right approach, after 3 months you can reach full payback.

  It should also be noted that private schools, including English language schools, are non-profit institutions. Therefore, they cannot accumulate money in accounts. Ideally, in the summary sheet at the end of the month, the total column should show “0”, otherwise problems with the tax may arise.

  Funds can be put into circulation by purchasing new equipment, you can spend them on the purchase of real estate (if, for example, a lease has been concluded with a subsequent purchase) or issued as a salary to the director and other staff.

  Do you want to open a language school and don't know where to start? Watch the following video instruction:

• Where to begin
• Registration of a foreign language school
• Language school license
• Premises and equipment
• Language school staff
• Advertising school of foreign languages
• Costs and profits
• Business Development Paths

The ability to speak a foreign language is useful for traveling and is considered an asset for getting a good job. That is why people who want to succeed in life and career try to learn foreign languages. And in 2020, a mandatory USE in English is being introduced, which will lead to an increase in demand for tutors. Let's figure out how to make money on it.

Where to begin

Foreign languages ​​are a very competitive niche. Already at the stage of launching a language school, it is important to develop your USP - a unique selling proposition in order to stand out from competitors. You can focus on:

• the experience of your teachers (especially if there are native speakers or people with cool certificates among them),
• a variety of languages ​​(besides "standard" English),
• work with clients of different ages - from preschoolers to pensioners,
• pricing policy (for example, you can immediately offer an annual subscription with a free trial period),
• a variety of tasks that you can solve - in addition to passing the exam, this may be preparation for an interview in English, passing certain tests for emigration, preparation for emigration itself with an emphasis on colloquial, study of phonetics or grammar.

Registration of a foreign language school

The easiest way to register an IP. This will allow you to train and hire teachers, but the company will not have the right to issue special certificates for the completion of courses in English or other languages. Therefore, experts advise to open a NOU (Non-State Educational Institution).

This is a rather laborious process, but it will be easier to “promote” your institution and make money. Pupils will go to study in a specialized institution with great pleasure than to a private businessman. The same applies to teachers. The process of registration with the tax authorities can take up to 1 month. It is most advantageous to choose a simplified taxation system (patent). The main OKVED code is 85.41 Additional education for children and adults

Language school license

A license does not need to be issued only for private tutoring - that is, you can do without it if you teach yourself with the appropriate education. When hiring other teachers, a license is required. You can get the paper you need from the Department of Education of the city. The package of documents includes:

• an application for a license;
• notarized copies of constituent documents;
• notarized copies of permits for the premises from the SES and the State Fire Supervision;
• a curriculum and a certificate confirming the availability of the necessary methodological and special literature;
• personnel information;
• certificate of payment of state duty;
• description of all attached documents.

Check with the local authority for the exact list of documents. Please note that it may change.

One of the popular money making ideas for girls online at home is considered teaching English or another foreign language online, via Skype. This option is suitable if you do not have the opportunity or desire to open your own school, but there is a desire to earn money, education and at least some experience.

Premises and equipment

Experts recommend renting or buying premises near educational institutions, shopping centers and other places with high traffic. It does not have to be a whole building - a few offices will be enough for you. An interesting and at the same time budget option is to negotiate a sublease with an existing educational institution - a school, a lyceum, a technical school, an institute.

May be of interest: An interesting and unusual business idea - selling lamps in the form of animals

It is much more profitable to do this in the central areas of the city, since it is unlikely that you will be able to attract many customers in residential areas. Analyze competitors. If a similar establishment is already open nearby, find another place to set up your business.

The next step to open the school will be renovation, purchase of equipment and furniture. These are the biggest expenses. The educational institution should be modern, with new furniture and equipment. First of all, take care to buy good tables, chairs, cabinets and boards.

At school, one cannot do without educational and methodological literature in accordance with the chosen training programs. You will also need several computers and the Internet. As for design, it all depends on your taste and financial capabilities.

Hang themed paintings and posters on the walls, put funny figurines-symbols with eiffel tower or Big Ben. People need to feel comfortable so that they want to come again and again.

Language school staff

To open a successful foreign language school from scratch, you need to find highly qualified teachers. You need to be prepared for the fact that experienced employees can only be lured to a new job by a high salary.

If you want to teach Spanish, Chinese, Arabic, Italian or German in addition to English, you will have to spend even more time looking for teachers. The age of your students also plays a big role. For adult clients, it is best to find a foreign teacher who can teach the nuances business speech. teachers ordinary schools may well teach children, including preschoolers.

Your educational institution should have only experienced, competent and qualified teachers with an impeccable reputation, as the success of the school depends on this. Of the staff, you will also need a cleaning lady and a visiting accountant.

Advertising school of foreign languages

Use all known methods for promotion, for which there are enough financial resources:

• go to schools, institutes and other educational institutions, offer your services. Try to negotiate with the directors so that you are allowed to attend parent-teacher meetings;
• let's go on the Internet, on radio and television;
• create your website on the Internet and groups in social networks, launch contextual and targeted advertising;
• hand out leaflets on the streets of the city and in educational institutions, put them in boxes at the entrances;
• order advertising on transport, stops, in the subway, in elevators and on billboards;
• tell your friends and acquaintances about your business;
• ask all students to leave feedback.

The start-up capital will be used for registration, obtaining a license, renting and repairing premises, purchasing furniture, literature, equipment and advertising.

One-time expenses will be about 200,000 - 700,000 rubles. Every month it is necessary to allocate money for employee salaries, rent, taxes, advertising, consumables, etc. Depending on the number of employees, monthly expenses will amount to 150,000 rubles and more.

The cost of one lesson is from 500 rubles to several thousand. It all depends on whether it is a group lesson or private, what is the level of the teacher, what language does he teach.

Your profit is directly proportional to the number of students. The owners of successful foreign language schools with a full workload and three teachers can earn up to 300,000 rubles per month.

Detailed foreign language school business plan you can download from our partners! We guarantee the quality of calculations!

Professional business plans

Most profitable investment- in knowledge. Why not open a business related to the provision of foreign language teaching services? Is this area in demand? For the phrase “school of the English language”, the Yandex search engine records more than 100 thousand user requests every month, and for the phrase “English language”, more than 13 million requests per month.

If the question arises about the relevance of learning foreign languages, then just go to any job search site and evaluate the available vacancies with more or less worthy positions and salaries. What unites them? Knowledge of English and, in some cases, other foreign languages ​​is required.

And if the knowledge gained at school and institute is not enough, people are looking for an opportunity to get additional linguistic education. Many parents "prepare sleds in the summer" - hire tutors, take their children to language classes. And, since there is a demand, entrepreneurs looking for their niche, a logical question arises: how to open a school of foreign languages? A business plan, where to start, what format to choose, how to formalize legally, and other important nuances are discussed in the article.

Relevance and target audience

The relevance of learning foreign languages ​​is growing not only due to the requirements of employer companies keeping pace with the times, but also due to such factors as:

• active interest of citizens in tourist trips abroad;
• migration to foreign countries;
• admission to foreign educational establishments;
• foreign business trips;
• early development of children, including the study of the language already from kindergarten age;
• filling in the gaps school education when preparing for exams;
• a wish modern people intellectually develop and develop their children.

From here, depending on the chosen format, a portrait of the target consumer is formed. There will be parents of children of preschool and school age, students, graduates, businessmen, tourists, etc.

Format selection

Open a language school with a franchise

Reduce complexity with organizational moments franchising will help in business. Using the example of a review of the franchises of two schools, we will analyze the main articles of the business plan, the amount of investments and the requirements for premises.

The network of schools of foreign languages ​​ALIBRA SCHOOL

The network is represented by 17 branches in 4 regions of Russia, on the market for more than 15 years. To open a business under this brand, the following steps are required: apply for a franchise, conclude a license agreement, equip the premises and train staff, and obtain a license. The company provides comprehensive support at every stage.

The financial terms of partnership with ALIBRA SCHOOL are shown in the table.

Premises requirements:

• Area - at least 100 sq. meters, the room should be located near residential buildings, large shopping and office centers.
• The presence of a bathroom, ceilings with a height of 2.6 m.
• Parking available next to the premises.
• Internet, the possibility of zoning on the audience.
• The lease agreement must be concluded for at least 3 years, the premises must have the status of non-residential.

In addition to the lump-sum contribution, the initial investment item includes: repair and decoration of the premises, equipment, furniture, office equipment, educational materials, staff training, marketing activities. The payback period of investments when working with the ALIBRA SCHOOL franchise is 14-22 months, the current profitability of existing branches is 30%.

Franchise of the language center "Lingvitania"

The Lingvitania Center offers partners two business formats: English for children from 3 to 12 years old, broken down by age categories, and English for teenagers and adults. The main feature of Lingvitania is an authorized center for preparing for exams at the University of Cambridge.

Franchisees receive a ready-made business model and a CRM system for working with clients. The founders of the brand participate in the opening of the centers. Teachers working in partner centers are trained and tested at the central office. Uniform methodological materials, a fully functional page on the site, advertising layouts are provided.

Conditions for partners:

• Until May 31, 2017, the lump-sum contribution is 399,000 rubles.
• Royalties are paid quarterly - 18,000 rubles.
• Initial investment - from 850,000 rubles.
• Not a basement or a semi-basement with a good repair with an area of ​​50 sq. m, which should have at least two rooms of 15-23 sq. m.

More details about the requirements and conditions of franchises can be found on the websites of companies. The success of a business in this area is guaranteed with a careful approach to hiring teachers, drawing up a business plan, choosing a format, premises, studying current offers and demand in your region, organizing a high-quality advertising campaign and first-class service.