First, let's figure out what symbolizes. Since this color is obtained by mixing red and white, it can be assumed that it will have the characteristics of both red and white. Pink received amazing seductiveness and eroticism from red, and naivety and purity from white. Most often pink symbolizes hope, love, tenderness, sensitivity and attractiveness.
If you prefer, then we can say that you are characterized by emotionality, timidity, shyness. Despite all your naivety, you are very sensitive and sexy. At the same time, you often worry about various reasons. All your qualities endow you with such an attractiveness that gives you the opportunity to influence the people around you.
The main dream of your life is to find great love that will fill your life with happiness and joy. You want to find a prince from a fairy tale on a white horse or a white car. You think that the meaning of life is to love and be loved.
It is important to note that you devote a lot of time to dreams and imagination. further development of your life. This often results in you losing touch with reality. Negative events that you did not expect can knock you out of the glue, so you should not indulge in dreams all the time; sometimes you need to take a serious look at the events that are happening around you. In your personal life, everything is going well for you, especially if you support your partner and help him create comfort in your home.
We looked at how pink affects psychological characteristics a person, now we will study how this color affects the body. It is noted that the pink color helps to restore bone tissue, relieves overstrain and overwork, helps with insomnia and chronic fatigue. In American history, a case is recorded when, in order to reduce the aggressiveness of prisoners, they were kept in rooms painted pale pink. The researchers noted that such experiments lead to a decrease in motor activity and increase the balance of the prisoners.
The effect of color on a person has been noticed for a long time: color affects all of his physiological systems, activating or suppressing their activity, the color creates a particular mood, inspires certain thoughts and feelings. The effect of color can (for study purposes) be divided into physiological, psychological, and aesthetic; these factors determine color associations, the semantics and symbolism of color, and the use of color in art. Of course, all these factors and categories are closely related, sometimes it is impossible to separate them; Nevertheless, let's try to state the topic in the order indicated above.
Physiological and therapeutic effects.
Red
The longest wavelength in the optical region. Therefore, it penetrates deeply into living tissues, affecting their nutrition; increases muscle tension, increases blood pressure and respiratory rate. Stimulates the brain, effective for melancholy. Promotes the resorption of inflammatory processes and the consequences of mechanical damage. Red light is used to treat chicken pox, scarlet fever, measles, etc. skin diseases. “Red and yellow rays have shown interesting results in the treatment of lethargic and anemic children. They were expressed in an increase in the number of red blood cells, an increase in the weight of the child, an increase in his activity and in an improvement in his mood ... It was noticed that the wearing of red glasses by athletes can, in some cases, make it easier for them to achieve high results, increasing reaction and endurance. (M. Deribare. Color in human activity. - M., 1964) Red light is also used to treat neurasthenia, headaches, dizziness, pain in the spine. The red rays “awakened the strength of the patient, increasing his appetite, regulating digestion and improving the general nutrition of the body. We think that in these happy cases ... the action of light is mainly of a mental nature and finds favorable use in the treatment of nervous asthenia. (M. Deribere, p. 74)
For all ancient peoples, red was a healing color. Various plants, animals, stones were widely used for the treatment of diseases. For example: a remedy for fever is to carry the first anemones or a dung beetle in a red cloth; against ear pain helps woodlice or centipede, boiled with the red peel of pomegranate fruits. People bitten by a rabid dog are protected from rabies by a cockscomb applied to the wound. Against rheumatism, it is recommended to apply red snails to the sore spot. Many such recommendations can be found in ancient literature, as well as in studies of the cultures of ancient and primitive peoples.
Gemstones also have a physiological effect and healing power. (There is even a branch of medicine called lithotherapy). Folk legends tell a lot about the miraculous properties of stones. Academician A.E. Fersman conveys some of them: “Here is a red yahont - it heals the heart, brain, strength and memory of a person… Whoever wears a scarlet yahont with him will not see terrible and dashing dreams ... and who else wears a yahont in a ring with him , he will strengthen his heart and be honest in people ... Bechet stone will cheer up the heart and the grief and drives away evil thoughts, it multiplies reason and honor ”(A.E. Fersman. Stories about gems. - M, 1974, p. 63) According to beliefs peoples of the East, says R. Valaev, “the ruby gives its owner the strength of a lion, the fearlessness of an eagle and the wisdom of a snake. It promotes the charms of love and passion." (R. Valaev. Novels about precious stones. - Kyiv, 1971, p. 110)
Additional information about color therapy and lithotherapy can be found in the books: NV Serov. Light color therapy. Speech, St. Petersburg, 2001. E. I. Gonikman. Your talisman. Healing rainbow stone. - M. 1997
About the action of the red color, it should be added that its prolonged fixation causes a negative reaction - fatigue, irritation, depression. Particularly sensitive people cannot stand red.
Orange
This color is intermediate between red and yellow; its action to some extent combines the actions of both. M. Deribere notes its beneficial effect on digestion and blood circulation.
E. I. Gonikman lists the beneficial effect of orange stones: amber, carnelian, sardonyx, corundum, jasper. The healing energy of these stones increases the level of neuroendocrine regulation, has a rejuvenating effect, promotes tissue regeneration, cures lung pathology and weakened heart activity. Helps increase muscle strength, improves blood circulation. In large quantities, orange can tire and irritate no less than red. However, an overdose of any color causes negative consequences.
Yellow
Yellow color is physiologically optimal; its visibility is the greatest among pure spectral colors, and the saturation is the smallest. Therefore, the tiring effect is the least. Yellow stimulates vision, the nervous system and the brain. It can be effective in case of mental insufficiency, calms some nervous conditions(psychoneurosis). (See M. Deribere, pp. 76, 77) The beneficial effect of yellow color on vision can be explained by the fact that it simultaneously excites two color-sensing apparatuses: red and green (based on the three-component theory of Jung-Helmholtz color vision).
According to E. Gonikman, yellow color heals digestive weakness, stimulates gastric secretion, has a cleansing effect on the entire body, stimulates appetite, treats insomnia, and skin diseases. Yellow stones: amber, beryl, hyacinth, carnelian, jasper and others.
Green
Green color- quite special in the range of spectral colors, although it is not extreme, but rather neutral. This is the color of virgin nature, the young Earth, covered with plants. The organ of human vision was formed and developed in an environment filled with green light; the color of this environment has become familiar and comfortable, that is, physiologically optimal. The main effect of green is hypnotizing, analgesic. It is effective for nervous irritability, insomnia and fatigue, lowers blood pressure, raises tone; green dilates capillaries, soothes and relieves neuralgia and migraine. Used to treat mental illness (hysteria, nervous exhaustion). (see M. Deribere, pp. 74-76)
E. Gonikman data on the healing properties of green stones: “Normalization of cardiac activity (arrhythmia, tachycardia). Stabilization of blood pressure, central nervous system. Relieves headaches, treats acute colds gives relaxation, stress relief. Eye treatment, improvement of working capacity. Let's add to this: an increase in musculoskeletal performance when irradiated with green light is observed for a long time and does not cause a negative reaction, as from red light. Let's name some green stones: emerald, malachite, chrysolite, turquoise, jade, olivine, chrysoberyl...
Blue
Blue, just like yellow and green, is a physiologically optimal color, but in contrast to tonic yellow, it has a calming effect: it reduces blood pressure, slows down the pulse and breathing rhythm. According to M. Deribere, blue is an antiseptic color. It reduces suppuration, and can be effective in some rheumatic pains, in inflammations, and even in the treatment of cancer. For a sensitive person, blue makes it easier than green. However, exposure to blue light for too long causes some fatigue or depression. Blue is recommended for overexcited and violent lunatics. Used to treat insomnia, dispel obsessions and obsessions; under its influence muscle tension falls. Blue light treats neuralgic phenomena, it has an analgesic effect. Here is a quote from M. Deribere, p. 72: “For a long time already…artists pointed out the effect of color on our body. The sky gives us every day convincing confirmation of this. The Cote d'Azur and the blue expanses of the sea have been treating people with color therapy for a long time; people are born there who are very different from those living under the gray screen of the northern mists. Blue stones lower blood pressure, are used to treat osteochondrosis, normalize cardiac activity, treat diseases of the larynx and vocal cords, rheumatism, diseases of the eyes and liver. However: Excessive prolonged exposure can cause a state of fear and disturbance of blood circulation. Blue stones: turquoise, aquamarine, lapis lazuli (blue spar), euclase, zircon…
Blue
The effect of this color on the body is versatile and effective. Blue produces a more calming effect than blue; it can even be called oppressive. Since this color is short-wave, it has an antiseptic effect. It is used to treat the endocrine sphere, kidneys, lungs, upper respiratory tract, eye diseases. Effective for the treatment of childhood infections, whooping cough, jaundice, skin diseases. (See E. Gonikman. Your talisman. - M. 1997, p. 266) The influence of this color on the nervous system is especially strong. Insomnia, hypochondria, schizophrenia, hysteria, manic-depressive psychosis, and epilepsy are treated with blue light.
K. S. Petrov-Vodkin in his book “Samarkandi” tells a local story about the blue color: “In Constantine, in northern Africa, the Blue City has survived to this day. I learned its history from educated Arabs. In the seventeenth century, the local ruler fell ill with a strange form of dejection that made his life a nightmare. To amuse himself, this bey resorted either to cruel reprisals against his subjects (in Constantine one of the rocks adjoining the palace is called the “Rock of Wives”, from which the women of his harem, suspected by the sick bey of infidelity, were thrown), then the hypochondriac tyrant gave himself to charity , then he rushed into corsair adventures, then to doctors and healers, but nothing helped to overcome the disease.
Among the captives of the bey, there happened to be a doctor who undertook original treatment. Under his direction, the ruler's room was painted blue, and the furniture and all, if possible, the objects that were in it, were brought to this color. In this room the patient began to feel better; then it was decided to paint the whole palace in blue. The effect was amazing: the bey returned to normal, and in order to give his subjects the opportunity to enjoy such a boon, he ordered that the entire city be painted blue according to the prescription of a florist.
In the city of blue bay, the sky seems heavy in contrast to the pure blue of the buildings. Among its streets you feel lightness in movements, you do not feel dejection from the heat, and you think more clearly, more clearly in its colors.
In case of an overdose, blue depresses and causes inhibition of the nervous system. (However, an overdose distorts the effect of any color). Blue stones: sapphire, lapis lazuli, turquoise, topaz.
Violet
This color is the shortest wavelength, it ends the optical region electromagnetic waves- shorter wavelengths (ultraviolet) are no longer visible. Violet has a unique effect on the functional systems of a person, including the psyche (higher nervous system). To quote Maurice Deribere: “Violet acts on the heart, lungs and blood vessels, increases tissue endurance. Amethyst light has a stimulating effect of red and a tonic effect of blue. …I put one crazy (violent) in a room with purple windows; the next day the patient asked to be allowed to go home - he recovered. He left the asylum, lives happily and is completely healthy. The French physician Cheret remarks: "As much as red stimulates activity, so violet, on the contrary, delays and weakens it."
Let us supplement these notes with data from E. Gonikman. Violet stones cure mental illness, neuralgia, kidney and liver diseases, inflammatory diseases. In overdose, violet causes depression of the nervous system. Purple stones: amethyst, charoite, lilac chalcedony, lilac tourmaline, garnet, topaz.
Hi all! Nadezhda Vasilyeva is in touch with you. And in this article we will analyze the topic - The influence of color on a person. I will tell you simply and in detail on this very interesting topic for life and marketing. And also consider a few basic colors.
Everyone knows that in order to achieve a certain goal in life, it is necessary to make maximum efforts. But now the goal is clear, and the forces are applied, but the work is worth it. Why do we rarely reach the end result? Why do we lose interest in the case in the middle of work? Probably because we are not activating our visual centers.
If you influence them in a special way (using color signals), you can achieve incredible performance. The main thing is to know what color should be used for a particular task. This science is called color therapy. It appeared relatively recently, but has already proved its viability.
In modern society, a huge number of theories have been put forward about the effect of color on a person. And they are all true in their own way. Color can cause both positive and negative emotions, slow down and enhance human activity, cause aggression and peace.
Different colors have different effects on the human psyche. It's pouring rain outside the window, the whole world is gray and that's it, the mood is at zero, performance is reduced. And when it's a sunny day, the abundance of colors makes us smile and move towards our goals.
Some skeptics will say that the effect of color on a person has not been proven and is not used in practice. But color therapy has been widely used, both in medicine and in psychology.
The main point in the application of this technique is the use of color to influence mental condition person. This article provides examples of the effect of color on a person. Let's consider each of them separately.
Red color- bright saturated shade. It is he who activates all the centers of a person, increasing his tone and productivity. It evokes positive emotions. Helps a person facing a choice to determine the situation. The red color, as it were, "turns on" a dormant organism. Even if the situation is hopeless, this color will make the human brain work to its fullest.
The body releases adrenaline, which increases blood circulation and delivers fresh blood to the brain, providing it with oxygen.
Orange color- Helps with business. This is the color of career growth.
Soft, warm, at the same time rich shade, will help to achieve the desired heights in the workplace. If red triggers the instincts of self-preservation, forcing a person to act immediately, then orange sharpens a person’s basic instincts, helping him find the perfect way to solve a problem.
Surrounding yourself orange, a person is capable of much, as it helps to increase a person's self-esteem.
Yellow- has a calming effect, relaxes a person.
It enhances mental activity, promotes the training of memory, attention, gives vitality to the body. Promotes the intellectual growth of the individual.
If orange has the ability to influence the digestive system, then yellow is responsible for the process of assimilation of nutrients by the body. Thanks to him, the body absorbs calcium in sufficient quantities. After all, it's no secret that the sun's rays are directly related to the production of vitamin D in the body.
Green color- refreshes, gives peace, tranquility.
Helps people achieve long-term goals. For example, learning languages or to perform regular sports. It contributes to the development of organization in a person. That is, it affects the achievement of the final result, and not the preservation of existing skills.
Green color has a positive effect on the human cardiovascular system, helping a person get rid of negative thoughts and strengthening the nervous system, it affects the heart like a balm. Improves mood without causing excessive activity.
Blue colour- has a calming effect, dulls emotions and relieves irritability.
It has a very positive effect on people prone to impulsive decisions. It is difficult for such people to control their emotions, and so the blue color for them is a solution to problems. It helps to focus. Gives peace and serenity.
The darker the shade of blue, the more it depresses the nervous system, it is not recommended for people prone to depression. Psychological impact colors per person - is able to cause illusions in a person, dip him into a fantasy world, taking him away from the real world.
Purple- it is difficult to call a solid color, it is associated with luxury, mystery.
It consists of red and blue, while it perfectly combines the opposite influence of these colors. Perfectly copes with panic, gives confidence and knowledge. The positive influence of color on the human psyche is noted.
White color- associated with purity, infinity.
This is the color of people who are self-confident and accustomed to getting their way. This is the beginning of all beginnings, the cradle of other colors. Can be the basis for any color.
Black color- a companion of depression, oppression, negative emotions, can develop a sense of inferiority and insecurity of the individual.
But at the same time, it gives humanity the opportunity to get to the truth and fish out everything that was hidden to the surface. If a person plunges into the world of his own thoughts, he surrounds himself with black, which gives not only depression, but also rest from excessive emotions.
Thus, we see that the influence of color on a person is enormous. And the course of our life depends on how competently we use colors.
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The influence of flowers on the human psyche was noticed in ancient times by various shamans, healers and sorcerers. They can cause joy and grief, bring comfort or irritation, having amazing capabilities.
colorful life
Everyone noticed the impact of color when they put on a red jumper, attracting the eyes of others. For Western society, people dressed in black will look gloomy, but the snow-white dress of the bride speaks of a solemn moment and the purity of the event. If you are interested psychological impact colors, you will find answers to many questions in the presented article.
Why is this happening?
Everything that is incomprehensible attracts a person, kindling cognitive interest. The influence of colors on the human psyche is due to the emission of electromagnetic waves by each color. These waves, due to their length, have different effects. They have healing properties, because we not only see color with our eyes, but also feel electromagnetic radiation with our skin. By choosing the "right" colors specifically for themselves, a person can feel healthier and more cheerful.
The psychological impact of color lies in the fact that it is a kind of "emotional food", and, accordingly, in order to function normally, our body needs different shades in different proportions. They can help restore a person's mental balance and even some aspects of physical health. Food, clothing items, make-up, surrounding furniture affect the human condition. Thanks to many studies, we now know a sufficient amount of information about the effect of color on the human psyche. In this regard, you can combine tones and improve mood and overall well-being.
What do red and yellow tell us?
Elements of the surrounding world of red color cause excitement in the psyche and are a kind of compulsion to activity. Thanks to him, the muscles are tensed and movements are accelerated, and this leads to an increase in efficiency.
Being in a room where there is red lighting, people show the highest performance. But over time, as the body adapts to this hue, performance levels drop and problem solving becomes more difficult. This is due to color fatigue.
If you need to overcome difficulties, be more determined and resilient, then we advise you to use red in your life.
To stimulate brain activity, awaken intellectual abilities, increase the level of visual perception, use yellow. Contraindications: neuralgia and overexcitation of the cortex. Well, if you are accompanied by disappointments and disappointments, then yellow is just right.
What is green and blue for?
The color of spring greens ensures the normalization of blood and eye pressure, respiration, pulse, an increase in the sharpness of perception, concentration and intellectual potential. If you want peace, relaxation and rest - feel free to use green, because it will give you what you need. The impact of color plays a huge role in our daily life.
Deep blue color, constantly affecting the psyche, can lead to high level fatigue or even depression in some cases. But if a strong shock has happened to you, then this color can restore strength. It will reduce tension in muscle tissue, dull pain sensations, weaken the pulse and have a calming effect on spontaneous impulses in an ardent personality.
Influence of purple, blue and brown
Violet color has a contradictory effect on the human condition, as it can both increase endurance and reduce performance, suppress intellectual capabilities, or even lead to depressive states.
Use blue to reduce anxiety, lower blood pressure and relieve pain. But do not overdo it, because the long-term influence of this color leads to fatigue and inhibition of some of the functional capabilities of the human body.
Brown tells us about the need for relaxation, bodily comfort. Therefore, if you feel such needs, then think about how to bring this color into your life and get a little distracted from working moments.
Contrast black and white
Lovers of white color are characterized by the need for freedom, breaking burdensome ties and the desire to start everything from scratch. If you want to forget something and free yourself from the shackles of memories, surround yourself with white.
The black tone characterizes a person who rebels against his own destiny. This color has important healing properties, as it absorbs other shades and has a rather positive effect on the body.
By determining your color preferences, their persistence or volatility, you will be able to recognize your own emotional and physical reactions, general well-being and mood.
The influence of color on the psyche of children
Children are constantly surrounded different colors, they know the world, and you should be smart about the color scheme of children's rooms, furniture, toys and clothes. There is no doubt that the influence of color on the psyche of a child is one of the most pressing issues for young parents. According to Norwegian scientists, young children registered with the internal affairs bodies, or juvenile delinquents opted for black. People who are suicidal also choose this tone.
The influence of colors on the psyche of a person, especially a small one, is based on several principles. Firstly, the daily life of a baby should be filled with a large number of different shades, one thing is important - their competent combination.
Secondly, the walls and ceiling in the children's room should be either white or light, but not dark, as this will affect both the emotional state of the baby and his cognitive abilities.
Thirdly, use the blue color, and it will help save you and your baby from stressful influences, relieve pain.
Fourthly, a stable state of the nervous system will provide you with green shades and white-blue colors. Green, taken separately, can regulate pressure and relieve fatigue.
Fifthly, psychologists argue that the influence of color on the psyche is also expressed in the impact on the development of speech. Therefore, association games will become relevant in the period from one to three years (for example, strawberry-red, sun-yellow).
Sixth, if your baby has lethargy, poor appetite, lethargy and mood swings, then the use of red, yellow and orange will help you.
Knowing the intricacies of color exposure, parents and educators will be able to stabilize the mood, if necessary, calm or cheer.
Some color tricks
To feel the influence of colors on the human psyche, you do not need to put on things of only one tone, because a stylish red scarf or bag will already make a difference and increase your life potential. The main thing is to focus. You can "scatter" bright elements in the room, such as pillows or toys, and then the energy of color will fill the room.
In the living room or bedroom, you can use light bulbs or lamps of different colors. Colorful stickers for window glasses have a similar effect, because not every person can afford multi-colored stained-glass windows.
Scientists advise changing the color of the bedroom, if you have a bad dream, to calm shades (pale purple, pink, light blue).
Yellow sunflowers and an orange dress will perfectly cheer up and work. A wonderful option for filling everyday life with bright colors is decorative crystals and jewelry made from precious (or not so) pebbles.
Having received such information at your disposal, knowing your needs, you can make bouquets that will emit exactly the colors that are needed for you. To feel light after eating, add more colored foods, because they are easier to digest.
Also, with the help of color, you can send signals to people around you, so use cosmetics (varnishes, shadows, lipsticks) wisely. At home, you can use lavender or geranium aromatic oils, because they emit blue and red, respectively.
Conclusion
The above information is quite useful, because the influence of color on the psyche is huge. And if your mood has deteriorated or you feel unwell, you can easily adjust it with the help of colors, bright and saturated or pale and calm.
Color psychology studies the subjective side of color perception, which is not related to the natural sciences of optics. Human eyes receive up to 80% of all information passing through the senses. However, color perception can also directly influence human behavior. In most cases, this process occurs unconsciously. It would seem that vision gives objective information about what is happening around, what objects and people surround a person, what he has to do in the next moment, and it is he who determines these actions. But human behavior is also influenced by other factors beyond its control.
The effect of colors on human desires and actions has now been seen by marketers and is routinely applied in building a positive brand image or impressing consumers at the point of purchase. But before considering the features of the use of colors in practice, it is necessary to study the main theories of their perception and understand how they determine behavior.
Subjective color perception is closely related to the perception of favorite colors, which, in turn, is associated with the knowledge of aesthetics that has been developed since the time of the ancient Greek philosophers. Plato mentioned the ideal origin of colors and their belonging to certain ideas: the divinity of blue, the masculinity of red or the femininity of yellow. Aristotle said that the observation of works of art, for example, painting, causes aesthetic pleasure, catharsis, which he understands as liberation from accumulated affects. Goethe did not agree with Newton's theory that color perception depends solely on the reflection of a certain frequency of rays from an object. He argued that certain colors cause specific sensory states, that is, he distinguished two types of colors: positive (red, yellow), which create a cheerful, active mood, and negative (blue), creating a restless, dreary mood. Thus, Goethe was the first of his contemporaries to consider the relationship between color and the human psyche.
Since the 80s of the XX century, evolutionary psychology has been developing rapidly, striving to explain the psychological and cultural life of man through his genetic inheritance as a species. homo sapiens. In other words, the internal behavioral patterns of an individual, which include the preference for certain colors, can be predetermined by the main principle of Darwin's theory - the desire for survival.
An example is the study of Kathy Lamancus. The study showed that blue is the most favorite color for the majority of Americans surveyed, it was chosen by 35% of respondents, followed by green (16%), purple (10%) and red (9%). Blue was perceived by respondents as peaceful, calm and serene and was chosen as their favorite in more than a third of cases. Regarding this effect, there is the following fact: in Tokyo, after the installation of lamps emitting a bluish light at railway stations, the number of suicides and the crime rate decreased markedly. The effect was repeated in Glasgow, Scotland. Some attributed the mysterious effect to the well-known calming effect of this color. Unfortunately, the only source for this information is an article in The Seattle Times. Based on the interpretation of evolutionary psychology, blue is often associated with water, the sky and denotes a habitat where there is a favorable environment for survival. environment. According to one study, children of different nationalities were asked to choose landscapes that they would like, that is, they would cause aesthetic pleasure. The children chose landscapes with specific features: water, clouds, open spaces or planted trees with branches long enough to climb on and look for food, with elements that encourage exploration of the area, such as a path or a river. These elements of the landscape are typical for those habitats where the human species evolved and formed in evolution, places where it survived. Blue and green are associated with such spaces and therefore are the favorite colors of most people. 
Red color causes aggression. This is one of his most popular effects. People perceive and evaluate others as more aggressive and influential if they are dressed in red. This effect can also be explained from the standpoint of evolutionary psychology. In a variety of animal species, including primates, dominance during aggressive encounters with members of their own species is signaled by a bright red skin color, which is achieved by a rush of oxygenated arterial blood. During the clarification of relations between people, approximately the same thing happens. A surge of testosterone in the blood makes the face red, which indicates a person's hostility, while fear leads to a pale skin color. Thus, the researchers suggest that one of the functions of vision in both humans and animals is the ability to distinguish subtle changes in blood circulation under the skin in other members of the species in order to have information about their emotional state. Redness indicates anger, embarrassment, or sexual arousal, while a bluish or greenish hue may indicate illness or poor physiological condition. The perception of a particular skin color can stimulate certain social interactions.
Red color contributes to the best sports achievements of athletes, as evidenced by many facts. On summer Olympic Games In 2004, athletes who competed in taekwondo, boxing, freestyle and Greco-Roman wrestling, wearing red uniforms, won 55% of fights against those who wore blue uniforms (45%, respectively). 
In England since the Second World War sports teams with red uniforms have, on average, ranked higher in the leagues than others. As an example, the following fact can be cited: the players of such clubs as Manchester United (who are called "The Red Devils"), Liverpool ("The Reds") and Arsenal, which are recognized as one of the best even in the world, wear red uniforms.
This red color effect has also been recorded in non-traditional sports competitions. In 2004, the online first-person shooter Unreal Tournament 2004 (UT2004) recorded that Red teams were winning more often than Blue teams. The participants of the online game did not know each other, played anonymously from all over the world, but the red teams won 54.9% of the fights, while a total of 1347 games were played.
Definitely, the color red is somehow reflected in sports performance, perhaps evolutionary psychology is right, and it subconsciously expresses dominance and superiority, which makes those athletes who wear this color more confident in their abilities and their opponents less confident.
However, the psychology of color is considered not only from the evolutionary approach. Color-in-context theory, based on the idea of social learning, suggests that perception is influenced by culture, society. Different colors during life began to be fixed with some actions and gradually became associated with certain behavior. Red in modern culture is associated with the perception of danger and the avoidance response. For example, in schools, a teacher, checking the work of students, corrects mistakes with a red pen. Also, various warning and stop lights associated with a possible danger most often have the same color. Achievements of athletes associated with red, with the help of this theory, can be explained by the emergence in their rivals of a subconscious association of a situation with danger and the risk of failure.
Red is exciting. A woman in a red dress is recognized by men as more sexually attractive than in a dress of a different color.. This effect in this case can also affect the behavior. When dating a girl in red clothes, men ask more intimate questions and show more attraction through physical contact during a conversation. In bars, they are more likely to pester women with red lipstick, and give waitresses more generous tips. Men are also perceived as more sexually attractive.
The evolutionary attractiveness of red can be explained as a signal of readiness for the reproductive process. In the animal kingdom, it performs this function, for example, during estrus, when the sexual process most often leads to conception. During this period, the genitals of female chimpanzees swell and turn red as a sign of sexual readiness for males. The attractiveness of men is likewise proved by examples from the animal kingdom. Many vertebrates use red as a sign of status among males, and females tend to choose high-status mates who can effectively handle the problem of obtaining food and water during the gestation period.
From a social learning point of view, red has become ingrained in our cultural experience in certain associations that lead to specific psychological reactions. It has been associated with romance, passion, lust, and fertility in virtually every long-lived civilization. It should be noted that the evolutionary approach and the socio-cultural approach are not mutually exclusive, as many researchers note, these factors, culture and biology, often work together and together can explain various psychological effects. The biological meaning of red can reinforce cultural associations with it, and culture can, in turn, expand and enrich the meaning of this color.
The psychology of color is often used in marketing. Restaurants use certain colors to increase their bottom line. Many fast food chains decorate their establishments with red and yellow colors, which increase the appetite of customers and thus affect their subjective feeling of hunger. So customers buy more because they think they can eat everything they buy. Other establishments use the color blue to soothe and relax. This strategy allows you to increase the time spent by consumers so that they have time to get hungry and make another order.
Blue color inspires confidence. Many studies indicate that it affects the level of trust and perceived reliability and may influence consumer choice. One of them investigated the effect of the color design of an online store on trust in it in order to make a purchase. Among the 277 respondents, 178 (64.3%) chose a store with a blue color design, while only 99 (35.7%) chose a store with a green design.
It was found that a store with a blue design inspires much more confidence than a store with green, which to some extent predetermined the choice in favor of the first. In another study, respondents rated the trustworthiness of sites with different content and multiple color schemes. Regardless of context, sites with blue were perceived as more reliable and trustworthy than those with dozens of other colors. Black turned out to be less revealing in terms of influencing the perceived trustworthiness of the site.
The effect of color preferences on choice in the buying process has been indirectly proven by neuroscience. The study of preferences for different colors using the method of electroencephalography (abbr. EEG - a non-invasive method of studying the electrical activity of the brain, recording the total electrical potentials by placing electrodes on the scalp), showed that physical actions can be influenced by subconscious choices made before conscious decision making . The activity of the nervous tissue responsible for attention may be influenced by unconscious choice. In this study, when pairs of colors were presented, certain areas of attention of the subjects were activated if there was a favorite color among the colors. This means that a subconscious choice can activate a person's attention to a certain subject, which, in turn, will lead to a possible behavioral response (purchase). In this way, unconsciously, a person focuses on a favorite color before consciously paying attention to it. Maybe that's why after visiting supermarkets people are surprised that the number of purchased goods is more than planned.
Summing up, we can conclude that colors can carry a certain hidden subjective meaning that cannot be explained by physical laws alone. It could have been formed as a result of evolution homo sapiens and partly in the course of socio-cultural development. When color is perceived, an assessment of the object to which it belongs occurs, which sometimes contributes to the implementation of motivated behavior, such as shopping. This process can occur unconsciously, which is partly proven by neuroscience. The psychology of color is a young field of research, which in recent decades has aroused unprecedented interest, although ancient Greek thinkers (Aristotle, Plato and others) have been dealing with this issue. Much remains to be discovered in this area, and the knowledge gained is already being actively applied in practice.
