Greetings! My name is Vlad Klinkov and I am the author of the blog. I decided to open my Online Earning School on the Internet and start helping you create income from the web.

I think that I can afford it, since I have plenty of experience in this area, I have been making money on the Internet for more than 7 years, and I started when it was all in its infancy, when many people said “this is impossible, go learn something standing." But now I fully support myself on the money received from the network.

The Earning School aims to teach people to competently perform actions that will eventually lead to results, all this under the guidance of people with experience.

I created a special test that will determine the inclination of your interests towards earning, this is done because I do not want to force you to do what you do not like. Understand that if you do actions that are not related to your interests, you can quickly give up, and you should never give up!

This test is very simple and will help you take the first steps in the School of Earnings, also this one the test is absolutely free, like the first lesson under my direction!

There are a lot of scammers on the network who sell various earning courses, who have been “walking” on the network for a long time, or do not stand at all and do not carry useful information. This needs to be stopped, and in general I think that only a practitioner can teach people, preferably one who has his own blog.

In general, the blog is very useful " business card”, because by what and how a person writes you can understand the level of his knowledge, so I invite you to read the articles of my blog and make sure that the level of my knowledge in this area is at a high level.

Therefore, before learning from someone, it is better to ask for the address of his blog, or at least evidence of his success in the field that you want to learn.

What will I get at the School?

Earning School Online has a teaching purpose, to teach you how to earn income from what you are good at, or teach you what you would like to learn.

In addition to a step-by-step guide, I will give you tips, examples from life that will turn your view of making money on the Internet completely or open this veil wider for you. I will also provide data on my sources of income for you, if the directions, of course, are the same and at the same time tell me what pitfalls I met on the way and how to get around them.

This will allow you to go ahead and in the shortest way, straight to the money!

How is the training going?

After you have passed the test, you will receive a link to contact me, and information that you need to specify in the message.

After you have written a message, I will contact you and conduct the first lesson, depending on which type of communication you have chosen (Skype / Vkontakte / mail).

After completing the first lesson, you will receive homework which you will need to complete. Then it is up to you to decide to extend your studies and get more information, to develop in this direction and earn a living or stop studying, no one obliges you to anything after the first lesson.

Then you pay for the next classes and we walk together, along the path of green bills 🙂

How much does it cost?

Let me remind you that the test to start studying at the School is absolutely free, as well as the first lesson. Further, each lesson will be paid and you will need to pay for each lesson separately or purchase a package of lessons (which will be cheaper).

Training via mail/Vkontakte:

Since the concept of “lesson” in correspondence is difficult to describe, we will assume that one lesson is one big message from me, which will describe all the tasks that need to be completed at the moment, what to look for, everything is specific with links, recommendations, tips Those who wrote to me with a request for help by mail will understand what I'm talking about. Although you will understand everything if you choose the type of communication via mail / Vkontakte, since the first message is free.

Price per message: 7$
Package (3 messages): 18$
Package (5 messages): 30$
Package (10 messages): 60$

Teaching via Skype:

Price for one lesson: 10$
Package (3 lessons): 25$
Package (5 lessons): 40$
Package (10 lessons): $80
1 lesson = 15-30 minutes.

If you have just started to develop in this area, then I advise you to buy a package with a large number of lessons, but if you are an advanced user on the Internet and have already practiced making money through the worldwide network more than once, then you can take 3-5 lessons.

Online education is one of the fastest growing and most attractive markets with new players entering every day. Why every day more and more people want to open an online school? Because this is a great option to create an education business from scratch. To start an online school, you need minimal investment and you don’t even need an office.

Someone doesn't know which online school they want to open. Some people have no idea how much it costs. And someone has already clearly understood that he wants an automated school of English. I have been following the development of online education for a long time and who and how teaches the creation of online schools. I understand that in this area there are a lot of low-quality courses and unscrupulous trainers involved in training. Often there is a divorce and a scam, so I write only about those methods that I would use myself. The article explains why I considered and used these options and not others.

Moreover, I studied the issue in practice - I tried to launch an online school in two of the ways described. As a result, I spent more than 40 thousand rubles and decided to curtail the project. You will find out why I made this decision towards the end of the article. But let's start by looking at ways.

1. Go to the online school accelerator ACCEL

Creating an online school is a rather complicated process. A beginner without experience in this area most often does not know where to start and where to go. Therefore, courses on launching online schools are gaining popularity. How to distinguish good courses from the bad ones? Personally, I apply the following criteria:

1. Founding coach experience, cases, projects.
2. The quantity and quality of free content that can be used to judge the quality of paid courses.
3. Alumni reviews and expert recommendations.

I considered ACCEL in the first place and I think that you should also take a closer look at this office. The guys launched the Accelerator in 2017, having already at that time quite serious experience in business, including in the field of online education.

Founders - Dmitry Yurchenko and Sergey Kapustin

I learned about Dmitry Yurchenko back in 2014, after reading the book by Ekaterina Inozemtseva “Startup without cuts”. This is a compelling true story about how a couple of Skolkovo MBA students created the Life Button technology company (which is still alive and well). I myself was a student at the time, and through this book I plunged into the world of technological entrepreneurship. Later, I saw that the entrepreneurial family of Dmitry Yurchenko and Ekaterina Inozemtseva left the world of technology for the world of online education and are developing their new projects in it.

I only found out about Sergey Kapustin when I first saw an advertisement for Accelerator. It turned out that this is one of the co-founders of Business Youth - the largest player in the field of business training. In addition, he turned out to be the founder of the Mokselle marketing agency and the ECO Group lighting company.

What do we have in the form of experience / cases of the founders?

MBA Skolkovo, technology start-up Button of Life, creation of Business Youth + production of several less popular educational projects, marketing agency and lamps. Are there online school launch coaches in Russia with better experience? I did not find. Most likely, it was this experience that allowed the founders to beat numerous competitors teaching "infobusiness" and leave them behind.

Free ACCEL content

In a short time, Sergey and Dmitry were able to bring Accelerator to the forefront and make it the locomotive of the industry. ACCEL has already produced quite a lot of content and released it to the public. Before deciding to take a paid course, you can attend a free webinar (where you will be given a step-by-step plan) or a master class by a successful online school owner (who will share his experience), read materials on the Accelerator blog or watch videos on YouTube. The guys achieved impressive scope and results.

The Accelerator promotion strategy is as ingenious as it is simple. On their YouTube channel, you can easily find interviews with famous experts, businessmen, top bloggers and even candidates for the President of the Russian Federation. In fact, these are advertising integrations that convey the authority and fame of human brands to the Accelerator brand. Other online school coaches do not yet boast such integrations, often due to their reputation.

Tuition fees at ACCEL

If everything is so cool, why didn't I take their course? I went through the founders and their free content and got to the price tags for the paid course. The link to it usually comes only to those who register for the webinar. I will retell in my own words how I saw the paid offer.

The training lasts 12 months and includes a lot of things, from online lessons with feedback, to master-mind sessions, workshops in Moscow, a conference in Sochi and a retreat in Bali. For all this pleasure, a potential ACCEL client will be offered to pay from several hundred to several million rubles. For people who are not connected with online entrepreneurship, such amounts may be bewildering, but in fact they are investments in a business, paying for mentoring support and connections.

There are not many people in our country who are able to pay such amounts. We can assume that the Online School Accelerator is aimed at wealthy people who know how to invest money and are aware of the risks of business. By August 2018, I had not yet reached such a state that I could invest hundreds of thousands in a business at once, so I began to look for a more budgetary way and found it.

2. Administrator of Getproff online schools

Since the size of the wallet I did not pass in ACCEL, I looked for more suitable ways pump in online schools. My experience of taking online courses told me that in Russia there are good online trainers who can bring a student to the result for reasonable money. So I have already upgraded in design, content marketing, copywriting and many other important things. So I started the blog you are reading right now.

At the same time, they named the cost that I was ready to give.

In addition, Andrey Vlasenko, the host of the webinar, spoke about the values ​​of online education that were close to me - a stake on a cool product, a focus on student results, and concern for reputation. I very quickly decided to purchase the course, bought it and did not regret it. I will tell about my experience below with all the illustrations.

In the meantime, I want to introduce you to this option closer. It seems to me that the way to online schools through Getproff is available a large number people and it also has its charms, so I'm talking about it.

Andrey Vlasenko - founder of Getproff online school

Andrey Vlasenko is an industrial climber from Krasnoyarsk who left mountaineering for internet marketing. At first, he simply helped others create and develop online schools, and later he created his own GetProff online school and continues to help others.

Getproff is an online school that has been teaching remote professions for several years now. The main courses of the school:

Free content Getproff

The guys distribute content through different channels, periodically hold free or very inexpensive marathons. Be sure to attend the free webinar on online schools. I was subscribed to the VK mailing list and received a link to the same webinar in August.

Reviews about the school Getproff

In the group discussions you can find a lot of positive live feedback about different marathons and courses. Here are examples of online school marathon reviews.

Getproff is a business that is quietly developing without advertising integrations with Ksenia Sobchak and Radislav Gandapas. I will recommend them to you as a person who tested their training product for a month on myself in combat conditions. Here you will also get a general understanding of what you need to do to open an online school from scratch.

My goal is to test the hypothesis

To understand why I took the Getproff online school course, you need to understand my approach. My approach is Agile. What does it mean? This means that before the launch of the project, a trial = test run takes place, within which certain assumptions = hypotheses are checked. As a result of the test, a decision is made about what to do next and how much resources to invest in this project. I went to the course to try to launch an online school on content marketing - content creation and monetization and decide what to do next.

My hypothesis was that online school is fun and profitable and that you can invest 30 thousand rubles and earn several times more in a month if you try hard. Practice has shown that it will not work to earn several X's with a run in one jump. She also showed me the direction for development. But I'll talk more about this below.

From the course I wanted to get feedback and support on your own project to understand the logic of this business. Without practice and feedback from more experienced people, it can take years to master it, even with experience in online marketing. The semantic integrity and consistency of the course content was also very important for me. On the mind map, which was the basis of the webinar, the entire program was clearly described. This system also hooked me very cool. As a result, the course program personal account in September it looked like this (now everything can be different).

For me, it was the perfect program because it was very logical and reminiscent of the project management schemes that I studied at the university. The only thing that did not suit me was the consistency. In my head, the ideal sequence looked like this:

1. Concept. (CA, product, expert, method).
2. Strategy. (Main steps).
3. Tools.
4. Implementation.

The target audience

I walked in the way that was convenient for me and no one bothered me to go that way, so I started with my favorite study of the target audience. With the help of parsers social networks and compiling a client profile based on an analysis of competitors' subscribers. As a result of the lesson, I created a document describing the target audience: gender, age, geography, employment, interests, priorities in life, etc., in order to understand for whom to cut the product.

Completed tasks were sent to the office for verification and received feedback. It immediately became clear that my target audience and the target audience of the Getproff school are the same people. But there were no problems because of this throughout the course, which lasted for me a month.

Competitor analysis

The main task when creating a product is to analyze competitors, their offers and strategies and try to make an offer no worse for the selected target segment.

Program

After describing the target audience and analyzing competitors, I formulated an offer and compiled a program of a product-acquaintance and a product-result in the service for creating mind maps. There was a separate small lesson on the service in the "Services" section, so everything was very clear and only became clearer.

Subsequence

After that, he prescribed a sequence of actions and texts of letters based on practice templates kindly provided by the Getproff school.

Next, I moved on to creating landing pages and setting up processes on the GetCourse platform.

Platform for online school GetCourse

Next was very a lot of lessons and cases, questions in the chat and answers on setting up GetCourse. The platform includes a bunch of everything - a landing page builder, CRM, mailings, automation with a bunch of external integrations. It was not easy to master it, but I had to take this height and soon everything was set up for me.

Traffic problem

After all the landings were filed and the processes were set up, the problem of traffic arose. I thought that it was possible to gather 100-150 live people for a webinar in a few days by investing 40 thousand in VKontakte advertising. I proceeded from the fact that registration will cost 40 rubles, for 30 thousand I will receive 500-700 registrations, some of them will reach a live webinar. I planned to give 10 thousand to the targetologist for setting up and maintaining advertising, if I myself fail to set it up. But the reality turned out to be different.

I scheduled a webinar for September 20 and wanted to collect the required number of registrations at an affordable price in 3 days. I set up advertising with my own hands, but the budget merged for a long time and in a day I received about 20 registrations, which came out more expensive than 50 rubles. In general, it turned out that I was not such a cool targetologist as I thought. I turned to Andrey for help, so that he could advise a targetologist suitable for the task. The right targetologist was quickly found. It turned out to be Andrei's wife Varvara.

Varvara responded to the call for help, asked several professional questions, which made me understand that she could be trusted with this work. Despite the urgency of the order, it was possible to agree with her to reduce the price on the condition that the main manual work would be done by her intern. I agreed and immediately transferred the payment. On the morning of September 19, 18 different ads were launched in my advertising account for 18 different audiences of 1000-2000 users. Some ads were tuned to Getproff (Varvara helped a competitor! :)) On September 19-20, targetologists turned off 4,000 rubles and made about 100 registrations.

As a result, just before the webinar, there were about 200 registrations. Varvara suggested rescheduling the webinar in order to gain more registrations. I decided to hold the webinar on the appointed date with what I have, because it was important for me to check in practice how webinars are conducted and how sales are made. Why spend a budget on registrations if you have no idea what the conversion will be?

Hosted a webinar

The webinar was broadcast on YouTube. Right before the webinar, my email sender broke down due to an error in setting up processes. But I killed the panic, unloaded the email database and made a newsletter about the start of the webinar from a backup mailer and through the mailing list on VKontakte. As a result of the webinar, I received 3 orders of 5 thousand rubles each, 2 of which were paid. YouTube statistics showed that 62 unique viewers were present in the online broadcast.

After the webinar, I decided to congratulate those who paid for participating in the course. It turned out that one of those who paid bought the course without watching the webinar, but simply on trust in me.

My conclusions from the launch of an online school

1. After the webinar, I realized that with such results, I will be rocking the online school for several months, working in the red or in zero. I didn’t have free money to consistently attract people to webinars, pay for the platform, targetologist, consultations, and bear related costs.
2. I decided to return the money to those who paid for the course and leave the restart of the school for the future.
3. The person who bought the webinar without looking opened my eyes to how a personal brand works in practice. A personal brand is when people buy from you without hesitation and without asking questions. I liked it more than selling, handling objections and convincing people of something.
4. In order to develop a personal brand, I decided to focus on what I do well and excellently - the development of my own media projects. I realized that first of all I need to develop my blog and at the same time plan and launch cool projects using my core competencies.
5. When there are cool cases, fame and money behind you, launching an online school will be easy and pleasant.

Who and why should take the course "Administrator of online schools"?

I believe that all people can become entrepreneurs, but not everyone is interested in it and not everyone is created for this. I think that the "Online School Administrator" course is an ideal opportunity for those who want to quickly develop in the field of managing online educational projects, but do not want or cannot yet invest tens or hundreds of thousands per month in an online school, and risk them more.

By completing the Getproff administrator course, you will acquire the necessary knowledge and skills to run and manage online schools. Perhaps you will receive an offer to work as an administrator from the owners of existing online schools, gain experience on real projects. After that, understanding all the risks, your wishes and opportunities, you will be able to make an informed decision about launching your own online school. Or maybe you decide that you are better off developing as a hired administrator.

3. Create an online school with your own hands

I also considered this option for myself once and even tried to launch my online course a year before the attempt described above. That attempt was sadder, because then there was even less money. But the most important thing is that I acted blindly, there was no one to ask what I was wrong about, there was no one to get support from.

As soon as the opportunity arose to seek help from people with the experience I needed and close to me in spirit, I did it. Yes, this time I canceled the online school project. But it was a conscious decision. I believe that the experience, knowledge and skills that I took away from the Getproff online school course are worth much more than the money I paid for it.

P.S.: I didn’t consider a way to download all the infobusiness courses from torrents, view them and create an online school, because I don’t know of a single case of creating an online school according to this scheme :)

Do you have any questions? Ask in the comments!

I write about development, education, startups, content marketing, business services. Psubscribe me on Instagram, beforeadd

Many areas of life are moving online. You won't surprise anyone remote work and online learning. This is convenient for everyone, as it saves time and resources. And most importantly online education aims a person to achieve a practical result during study. At the same time, it is not necessary to be in a specific place in order to conduct classes or acquire the necessary knowledge.

• What myths interfere
• How to open an online school
• Advertising
• Training program
• partnership
• Tariffs
• Guarantees
• Conclusion

If you are interested in this area of ​​business, we suggest you figure out how to start your online school and earn on it from 500,000 rubles per month. At first, you will have one online school, but if the process is automated, then you can launch several of them. First, let's dispel the myths.

What myths interfere

Myth 1. It won't last long

The most popular myth is that online schools are a fleeting trend and the hype will soon pass.

First, the global market online education is constantly developing and by 2023 will grow almost 2 times. Also, the Russian one will grow by 2 times, because people increasingly prefer to study online, no one wants to go to office events. Moreover, in the age of new technologies, this is easy to do.

For example, there are 2,000 online schools on the get course platform, and 500,000 visitors come to them every day. Their total income amounted to 2.5 billion rubles per year, and these figures are only growing year by year.

Online learning as a direction for a startup is now the most promising. The main rule of a startup is to launch it into a niche or market that is developing. Even if this market grows slowly, you will still grow with it.

If you really want to know how much to earn then look at the niche online learning. And the niche will grow, and new technologies will appear, everyone will earn. According to forecasts, the number of online schools will increase by 2 times.

Myth 2. Everything is busy, there are a lot of competitors.

The second myth is that all niches are occupied, the competition is huge, you need to look for a new topic.

If you are starting a new business and there is a competitor there, this is a big plus. If you go into a niche and there is an online school that has been around for many years, then it is making money. So, if you go there, you will also be able to earn money, this is the first big plus.

The second plus is that you have the opportunity to understand where and what mistakes competitors are making. Knowing this, you will do better.

Do not be afraid of competition, the market is huge.

Myth 3. You need to be an expert in your chosen field.

One of the most common myths is that in order to open an online school, you need to be an expert in your chosen field.

The question is, what role have you chosen for yourself - an expert or a producer. You make the course, educate people, compose the lessons, give homework, or you promote the course, do the advertising, do the packaging. Being both in one person is very difficult.

Usually an expert takes a producer either in the form of an employee on a salary who promotes him and deals with his advertising, or takes a producer for a percentage.

The second option, if you are a producer, you can take the authors for a fee, paying them once, or the author for a percentage, and pay them a percentage.

Myth 4. The course leader must be a teacher

Another myth is that the course leader must be from the field of teaching or information business.

What is infobusiness- is the sale of useful information in the form of books, instructions, courses, seminars, video-audio lessons to people interested in it. And who better than you can tell about this information that you yourself have developed? you yourself in this case become both a teacher and an information businessman.

Myth 5. You need to train people yourself

The next myth is that you need to constantly train a large number of people yourself.

When a lot of people subscribe to your course, you have questions about how to automate it. This can be done with the help of video tutorials, assignments, proper alignment of work with the curator. First you need to start everything correctly in order to then take a minimal part. In the end, everything works automatically and brings you profit.

We figured out the myths, let's move on to creating our own online school.

How to open an online school

You will have to work hard to make your online school profitable. The online school uses 2 sales models:

1) Launch or launch.

In this format, you prepare for a long time, do big launch, invest a lot of effort and then get a big profit. What are the cons:

1. Very long preparation. To make a launch, you need to write videos, prepare texts, webinars, etc.
2. Great nervous tension. Can you imagine how many nerves you will spend on some banal things like gathering a sales department so that it calls all this massive flow of applications?
3. Instability of cash flows. You never know how much you will earn tomorrow. You can earn 100 thousand rubles per day, or 10 thousand rubles. .
4. High cost of error. Nobody is immune from failures. Even if you did everything right, the site may stop working. Even 30 minutes of downtime deprives you of earnings.

2) Automated funnel

This is the most effective option, it is best to work on it. All the disadvantages of the previous option here turn into big pluses:

1. You make an auto funnel once, and it generates income all the time.
2. No nervous tension. The funnel works, and it is through it that payments go every day.
3. Approximately the same income every month. You can plan your income and know how much you will earn next month, how much money will be returned for each ruble invested in advertising.
4. Even if you make a mistake, you will still receive money. It will be enough to slightly correct the funnel so that it will continue to bring you money. The cost of an error in this case is minimal, since the error is eliminated at the very beginning.
5. You are making traffic that should pay off. You make traffic to the auto funnel, and it works and leads real people to your course.
6. The sales department calls customers, helps them pay, or customers handle the payment themselves.
7. Training is fully automated with the help of a single curator.
8. The technical support department deals with the operation of the site and the funnel.

The auto funnel consists of the following steps:

1. The client saw the ad and landed on the landing page.
2. A series of emails are sent to him before the webinar. Usually the email arrives immediately after signing up, 3 hours before the webinar, 1 hour and 15 minutes before.
3. He came to the webinar and left a request.
4. The manager calls back for clarification..
5. The client makes a payment.
6. He has access to the course.

Advertising

The first rule of online schools is always invest in advertising, but do it right. The money must be worked out and returned in a larger volume,.

For example, you earned 23 million rubles on the project, 6.9 of which you spent on advertising. The rest of the money you shared with the expert equally. After each course, invest in advertising so that the profit is stable.

Training program

If you don't know where to start, contact the production center. He will teach you how to sell online training courses through an auto funnel.

Our production center Naked Business offers you a working tutorial on how to create your own online school. Now we are recruiting the last stream in this unique training, which we will tell you in detail in our webinar.

This is a truly unique training because we have key things:

1. We do a full production cycle, and therefore we are able to make auto funnels. We now have 20 online schools, the monthly turnover is 30 million rubles.
2. Our advantage is traffic. Without traffic, any auto funnel is money down the drain. We not only create auto funnels, but also attract traffic and make a system out of it.

With us you take a complete course from zero to the producer of your own online school.

18 step program when starting an online school:

1. Training:

• Analysis of successful cases in the niche of interest;
• Choosing a model of online schools;
• Closing of legal launching an online school.

1. Niche selection:

• Analysis of competitors;
• Estimation of the market volume according to the chosen niche;
• Description of the target audience;
• Creation of a client avatar.

1. Search for a coach or producer:

• Definition of the main roles;
• Choice of work model;
• Conclusion of partnership agreements;
• Signing an agreement.

1. Designing an online course:

• Offer development;
• Formation of the structure of the online course;
• Online course packaging;
• Creating a sales page for the course.

1. Preparing a sales webinar:

• Topic selection;
• Formation of the structure of the webinar;
• Introduction of triggers selling chips;
• Preparing a sales presentation.

1. Basic online school setup:

• Choice educational platform;
• Account setup;
• Creation and configuration of the site;
• Setting up payment acceptance.

1. Webinar subscription page:

• Prototype preparation;
• Creating a catchy title;
• Copywriting, text development;
• Decoration, design.

1. Auto funnel development:

• Structure planning and sequencing;
• Webinar subscription page;
• accept page;
• thank you page;
• Webinar recording page;
• Bonus page;
• Series of letters.

1. Webinar recording:

• Preparation of technical equipment;
• Software setup;
• Broadcasting;

1. Auto funnel assembly:

• We create a business process on an educational platform that combines all the previously developed elements.

1. Funnel test:

• Creating a visual funnel;
• Quick launch of traffic to get the first 300 subscribers;

1. Launching traffic:

• We launch a traffic flow from the most effective and relevant channels for a particular case.

1. Creating an online course:

• Methodology development;
• Preparation of the training system;
• Location selection and technical preparation;
• Recording video files;
• Creating lessons and assignments on the educational platform.

1. Business model analytics:

• Analytics of the working model;
• Tweaking a business process;
• Product twist.

1. Team gathering:

• Definition of roles in the team;
• Drawing up job descriptions;
• recruiting;
• Motivation and team work.

1. Scaling:

• Working with partners;
• Attracting new trainers;
• Expansion of the product matrix.

1. Building a personal brand:

• Creating and building a personal brand;
• Promotion and development;
• Strengthening external expertise.

1. Customer Service:

• Work with reputation;
• Identification of "bottlenecks" in working with clients;
• Setting up a feedback system;
• System of guarantees and returns.

As a result, these 18 modules will lead you to a result of 500 thousand rubles. per month. The entire course lasts 3 months, during which time we go through 18 modules.

Together with you, we will launch an online school, test it, get traffic and write a course.

The main task is to earn 500 thousand rubles in 3 months, after which we will receive this money every month.

partnership

You can come to us as a partner if you are, for example, a trainer, expert or producer. Learn what is affiliate marketing. We can create online schools together and make money on it. In our webinar, these questions will be discussed in detail.

We conclude an agreement with a new partner, which specifies a plan for the comprehensive development of the school, the timing and scope of work, a guarantee of financial results, a guarantee of customers.

You will have a personal mentor, consultations with experts, access to the entire training course and a private club of school owners, where we will constantly meet live and online.

Tariffs

There are 4 tariffs in our production center “Naked Business”:

• step by step tutorial
• Personal accompaniment
• Joint launch
• partnership, production

You can find out the cost of tariffs at the webinar, by following the link.

step by step tutorial- the most affordable tariff for you. You will receive detailed training and learn how to create and run a profitable online school. Once a week there will be an online Q&A session with an expert.

Personal accompaniment. Here you get a personal mentor, you have access to experts who make us traffic, technical setup, etc.

Together with you, we will launch traffic in test mode.

Joint launch. In this case, we take care of solving most technical issues and creating a selling webinar or video for an auto funnel. Together with you, we create an auto funnel and launch it with test traffic. We are involved in the creation of online courses to make them interesting and useful. Most of the most difficult questions to launch an online school, we do it ourselves or together with you.

Partnership and production. This option is all inclusive. We do everything for you: we launch the project and manage it. You will only have the most pleasant thing - to deal with the product if you are an experienced expert, and we want to attract such experts. We pay them 50% of the profits.

Guarantees

We give a guarantee for 14 days. You pay, get access to the first modules, go through 2 weeks at your own pace. If after 2 weeks you realize that this is too difficult for you or you have not found yourself in this business, you let us know, and we are guaranteed to return your money back without any problems. We have few people who return money, because after such a course they earn 200-500 thousand rubles each. per month.

At the webinar, you will learn the top 10 profitable niches for an online school. hurry up sign up for the webinar.

Conclusion

Opening an online school and earning hundreds of thousands of rubles a month with it is real. No need to be afraid of competitors, on the contrary, this is a good opportunity for you to show that you are better than others.

The article was prepared on the basis of the expert's speech and presentation at the ACCEL online conference.

Online education is becoming an attractive area not only for newcomers to business, but also for experienced entrepreneurs. Those who opened their online school three months or six months ago manage to reach amounts of up to 1 million rubles. It is enough to give a few examples: the development of brain abilities earns 800 thousand rubles a month, courses in fashion design and brand creation bring 500 thousand rubles, and baking gingerbread cookies allows its founder to earn up to 1 million rubles. And this is just the beginning of the journey.

For experienced entrepreneurs, the monthly revenue is much more serious and is expressed in tens of millions. So, for example, the monetary indicator of the online school of relations is 25 million rubles, the online school of drawing is 20 million rubles, and the school of psychology is 10 million rubles. Accelerator of online schools ACCEL brings 50 million rubles a month!

How can such commercial success be explained? First of all, the specifics of the format.

Get inspired by the best examples

Another important advantage of an online school as a business is the opportunity to work in interesting niches and with a convenient product. If people have a demand for what you offer, you will be successful.

Other differences in online business:

• Low entry threshold - you can even start from scratch.
• Low labor costs: you can involve specialists from the regions in the project.
• High margin - up to 60%.
• High demand that needs to be met by someone.
• Quick start - 2 weeks.

Which online school niche to stay in: selection criteria

To select a promising niche for your online school, try to answer the following questions:

1. Are there competitors online in the niche I'm interested in?

If there are competitors, it is very good. So, it makes sense for you to go into this particular niche, but on the condition that everything is in order with your marketing and you are ready to offer a product that is noticeably better.

Why you should not be afraid of competitors?

Competitors have already done the hardest work - they have prepared the ground for you in the market and have done a good job with the target audience. They explained to her everything that is important for online business and dispelled myths - from elementary questions about whether it is safe to pay with a card online, to the specifics and possibilities of learning via the Internet.

Thanks to competitors, you start working with an audience that understands that you can learn online. She has already tried this format, which means she is ready to buy something similar, but better. And you can offer her the best.

Competition is a measure of demand. Where there is demand, you can make your offer.

2. Are there offline competitors in this niche?

If such courses are already taking place offline, then this is a good sign. A few years ago, drawing and learning English courses were very common. People came somewhere to get new knowledge. One can only guess how many people could not be trained in this way just because they were in other cities. But a new format appeared, which turned out to be much more convenient and demonstrated its effectiveness - drawing and English courses online.

3. Are there any relevant queries in Yandex.Wordstat?

This resource provides statistics keywords and allows you to estimate how many people are looking for queries thematically related to the online school niche. Requests can be very different. Just think about how people can ask about a certain niche? For example, if you are thinking about opening an online school for young mothers, then it will not be enough just to fill in the phrase “school for young mothers” in Yandex.Wordstat, you need to enter all queries related in one way or another to the topic: “how to bathe a child”, “ how to swaddle a baby”, etc. If there are more than 5000 requests in wide niches, then this is very good.

Requests in Yandex are an indicator of demand. People are looking for some kind of offer - it means there is a demand.

4. What is the reaction to thematic videos on YouTube? How many views, comments?

YouTube allows you to monitor the situation and observe the reaction of people. If there are already some video tutorials there, then you can watch how people show their interest in them.

What if there is no competition in a niche?

The lack of competition should alert. Basically, there are two reasons behind this:

1. Nobody needs a niche. They tried to work in it, but people do not buy.

2. No one has done anything in this niche yet. For example, an online drawing school was once also a pioneer of the format, but she tried it and she succeeded.

It is better for beginners to go to those niches where there is demand. This way there will be less risk.

5. Is the niche discussed on thematic forums?

It is important to evaluate the activity and behavior of users. If there is movement, if people are trying to find an answer to their questions on the topic, then there is a prospect.

Which online schools are guaranteed to go to study

Many can be scared off by the presence of a large amount of information on the network on a topic. Why open an online school, they think, when you can find a lot of free videos on YouTube, and all the answers and comments are already posted on the forums?

But few people think that people need something else. And they need the following:

1. Feedback

You can see a lot free video on YouTube, but one video may contradict another. Those who seek information themselves often get confused and cannot systematize their knowledge. This problem can only be solved with feedback. If you can provide it, your online school will come to study.

2. Step by step actions

The Internet provides scattered information. And people really appreciate a systematic approach based on the principle “from simple to complex”. Education in an online school should be based on this principle.

3. Community

On the Internet, a person is always alone with his questions. Online schools, on the contrary, unite people with the same problems around them. As a result, a party of like-minded people is formed who can ask each other for advice, exchange opinions, and motivate.

The value of information in itself tends to zero. People go to online schools to get feedback, a detailed algorithm of actions and join the crowd.

You must tell them how to achieve results step by step and earn the first money - how to make a funnel in the shortest possible time and create a product for which you will be paid.

Keep in mind that even if all of the above criteria are met, the online school will not necessarily excel. Everything needs to be tested, and criteria are just beacons that point in the right direction.

It should also not be forgotten that the personality of an expert plays an important role in the success of an online school. How does he teach? What is his methodology? Does he have a pleasant voice? What does he look like? People choose not only the course itself, but also the person who presents it.

Four mega-niches where you can turn around

If you are new, take a look at the niche salary / profession(training). For example, now there is a high demand for people who know how to lead groups and set up ads on social networks. The course that prepares such specialists can be conditionally called "Become a Social Media Manager".

The price for it must be set depending on how quickly a person who has received knowledge from you can recoup the money invested in training. For example, if maintaining one group in social networks costs 15 thousand rubles, then the adequate price for the course will be 30-40 thousand rubles. And this product will sell very well. The main thing is to give people a tool with which they can earn money. They must understand that gaining some knowledge will radically change their lives.

If you are already the owner of an online school, take a closer look at the niche of professions and study it better. There is a resident in the Accelerator who was able to improve her online gingerbread school at the expense of this niche. She began to teach not only to bake gingerbread, but also to earn money by selling gingerbread houses.

When you teach not just some skill, but tell how you can earn money with it, then you increase the check for the course and expand the audience.

For example, if you have, try to supplement the course with information in the spirit of "become a yoga instructor and make money on it."

Another meganish - beauty and health. It includes all issues related to clothing, makeup, appearance, healthy skin, nails, etc. This is a multi-million dollar niche that can change direction depending on the focus.

For example, an online yoga school can aim to teach a person to be beautiful and healthy, or it can focus on teaching a person how to become an instructor. And it will be different niches.

Constantly look at which mega niche to attach your niche to.

The third meganish is relations. Now online schools on the topic “how to find the man of your dreams” are very popular. As practice shows, they earn up to 25 million rubles a month.

But the relationship niche also includes esotericism, personal growth, parent-child relationships, and other topics.

There is another popular meganish - hobby. It just refers to the online school of drawing. It's hard to believe, but some people spend 300 thousand rubles a year on learning to draw. Another example is an online cake school that brings in 8 million rubles a month. These cases show that people are ready to invest money in hobbies.

Separately, it is worth mentioning such a technique as niche junction. For example, you can tie a hobby niche to a niche of earnings / profession and, as a result, increase the check and earn more.

What niches for online business are the most promising in your opinion? Write your ideas in the comments to the article. Ask questions to Alexei Streltsov - he will definitely answer them!

In our age information technologies When people are sorely pressed for time, many prefer online education to live learning. The global online education market is constantly growing, and according to experts, by 2023 it will almost double.

• Myth 1. Online school is a hype
• Myth 2. It is impossible to enter a niche due to high competition.
• Myth 3. You need to be an expert in your chosen field or have a competent partner.
• Myth 4. A trainer must have teaching experience.
• Myth 5. Constant participation in the learning process is necessary.
• Step one: preparation
• Step two. Niche selection
• Step Three: Choosing a Trainer or Producer
• Step four: design online course a
• Step Five: Preparing a Selling Webinar
• Step Six: Setting Up an Online School
• Step Seven: Creating and Setting Up an Auto Funnel
• Conclusion

The Russian market, although lagging behind in development, also has great potential. New online schools appear in Runet, and live events and trainings are a thing of the past. People want to learn from the comfort of their homes, and modern technology makes it possible to do so.

Online education is an opportunity to save time and money by getting the same knowledge as when studying offline. Therefore, the demand for online schools is growing. So why not try your hand at this niche? Think you don't have it special education, knowledge? It is not important! Almost anyone can enter a niche. This is confirmed by the fact that the youngest entrepreneur in Russia provides services in this particular market. So why not try selling knowledge?

Online education: five myths about online school

Today there is more than one myth about the creation of an online school. We propose to look into this issue.

Myth 1. Online school is a hype

Online schools have been around for years. There are more and more of them, and people make good money on it. At the international conference New School ” Experts who have their own schools with a turnover of $ 1 billion per month speak annually. For example, in 2000 schools of Sergey Mikhailov, which are on the get course platform (a system for bringing online schools), the total income amounted to 2.5 billion rubles a year. Every day, 500,000 visitors study at these schools.

Online learning is one of the most promising areas for startups, since the main rule of any startup is:

“Launch a startup in a niche that is growing and grow with it.”

In this sense, online education is a great opportunity to make good money. New technologies that do not stand still will make it possible for everyone to get a good income in this niche.

Myth 2. It is impossible to enter a niche due to high competition.

Competition when starting a business is a big plus. It means that such services are needed, and the business is working. So, there is an opportunity to advance in a niche. If, for example, a restaurant has been popular for many years, then its owner earns well. Same here. If an online school has existed for a long time, then those who launched it have a good income, and you have a chance to build a similar business.

Competition is also an opportunity to peep the mistakes that entrepreneurs who work in the same niche as you make and offer customers the best conditions. For example, the online school of English “Genius English” had its own trick: it was launched according to the method of guided learning by Herman Ebbinghaus. The idea of ​​this technique is that a person can pass effective learning no more than 20 minutes a day, and, thanks to the correct repetition, perfectly absorbs the material.

The school works through an auto funnel and already brings in 17 million rubles a year. Training is automated: visitors go to the site, study the lesson, write tests. The school has only a few curators who work online, answering questions from clients. A big plus of such a school is that it does not require large expenses at the start. To launch it, only investments were needed for the development of courses and advertising.

Myth 3. You need to be an expert in your chosen field or have a competent partner.

First of all, determine for yourself who you are: an expert or a producer. If an expert - you need to train people. If the producer - you will be engaged in advertising and packaging of the course. Usually people see the author of the course, the speaker, the one who carries knowledge, sells and conducts his courses, but no one sees the producer who is in the shadows, organizes the whole process.

The second option is very convenient if you want to open an online school without being in the know. Then you can hire experts who will work for a fee or for a percentage of sales. A third option is also possible, when your school will work automatically, like “Genius English”. That is, you only need a course developer.

Myth 4. A trainer must have teaching experience.

Having a developed course, almost any expert will cope with teaching. Moreover, in an automated school, you can do without a coach.

Myth 5. Constant participation in the learning process is necessary.

In fact, you don't have to be in the process all the time. For example, there is such a trading school by Ivan Koval-Zaitsev. It is fully automated. The whole process is controlled by the curator, and the expert himself communicates with visitors no more than twice a month.

What is infobusiness: organizing an online school

It was not in vain that we said that anyone can come to online education. An online school is, first of all, a business. And here the same laws apply as for any business whose purpose is to make a profit. In our case - from the sale of information, knowledge. That's what infobusiness is.

What is needed in order to start it?

Find your chip

Do what interests you. If you are interested English language, yoga or self-development, attract students to this niche. Look for your chips that will help you advance and beat your competitors.

Don't be afraid of competition

If you think that you can turn around in an unoccupied niche, then you are mistaken. If people do not go into a niche, therefore, services in this area are not in demand. Such topics, for example, include live sales in the hall, during personal meetings, etc. What needs to be done “live” will not work in the information business. Although, perhaps there are people who can refute this.

Believe in yourself

If you believe in yourself, then you will succeed. If you are on fire when starting any business, then sooner or later success will come to you. Nothing happens right away. Perhaps, starting a business, you will fill a lot of bumps. But no new business is without mistakes. However, if you have certain knowledge, then you will minimize the risks. Right now you have the opportunity to find outhow to start your online school.

How to earn a lot? The basic rule of the school of online learning

Before opening a school, it’s a good idea to get acquainted with the basic rule of online schools:« Invest in advertising so that they return.

For example, the Koval-Zaitsev school brought in 23 million rubles in 9 months. Of this money, 9.2 million rubles. made up the costs. Mostly for advertising. The remaining 14 million were divided in half by the expert and the producer of the project.

30-40% of earnings should go to advertising. There is no need to spend your money. Let it be money from sales. It is necessary that you, having created your sales funnel, invest a ruble and receive three rubles. This strategyyou can learn here.

Online Learning Courses: Sales Models

Many people think that it takes a lot of time and effort to gather people for online learning. In fact, it looks quite different. The secret is simple: you need a system that will sell your online courses.

There are 2 sales models to consider:

• “Launch”(launch);
• automated school.

- an interesting format that allows you to run various marathons and earn big money at the same time. But its disadvantage is that launch:

• takes a lot of time to prepare;
• suggests great nervous tension;
• loses in obtaining stable cash flows.

In addition, when creating a launch, the price of an error is high. The site may not work well, the mailing list may be classified as spam, etc.

Automated Online School or autofunnel - more reliable in all respects. Its advantages are that it:

• created once;
• does not require nervous tension;
• allows you to have several online schools;
• brings a constant monthly income;

There is an added benefit. If the funnel is not working or is generating little income, it is easy to redo it in a short time. It is worth it to “twist” it a little, and the profit will increase significantly. You need to create traffic that will pay off and bring orders. To do this, you can use the sales department, or you can do without it.

The autofunnel model assumes either fully automated training, or the participation of a curator and a technical support department.

How does an auto funnel work? The client sees the ad, visits the resource and gets to the landing page. There he signs, receives letters before the webinar and leaves an application for training. Then the manager calls, the client pays and gets access to the course.

Important to remember! It is necessary not only to make an auto funnel, but also to attract traffic, because auto funnel without traffic - money thrown to the wind.

Own online school: problems to overcome

There are many beliefs that prevent people from making a good income when starting their online school. So, many people think that: you need to contact the production center only when creating a startup .

But if you already have your own online courses, a production center, for example, can help you sell them. Namely, create an auto funnel that will significantly increase income.

When organizing their online school, people have to face such a problem.as a lack of knowledge and experience. Indeed, it is difficult to understand all the subtleties on your own. Therefore, you need to constantly learn and train people who work in schools: managers, curators.

The world around us is constantly changing, as is technology itself. If you really want to be on the cutting edge, you need to know all the advanced technologies and be able to use them.

For example, in recent times most often used messengers. Today it is the most advanced technology. Sales through a chat bot using Facebook and VK messengers are very profitable. Modern technologies not only greatly simplify the work of the school, but also allow you to reach a new level of income.

How to Start an Automated Online School: 7 Steps to Start a Business

What steps do you need to take to open your own online school?

Step one: preparation

At this stage, it is best to consider several cases, choose a school model and resolve all legal issues.

Step two. Niche selection

Choosing a niche is a very serious step. You will need to not only correctly assess competitors and their potential, but also analyze the target audience, think about how to establish a dialogue with the client.

Step Three: Choosing a Trainer or Producer

Here it is necessary to distribute roles in advance and choose a model of work so that there are no problems during the course.

Step Four: Designing an Online Course

At this stage, it is necessary to develop an offer and form an online course, package it correctly and create a selling page for customers.

Step Five: Preparing a Selling Webinar

At this stage, you will need not only to think over the topic and structure of the webinar, but also to find chips to sell.

Step Six: Setting Up an Online School

Here you need to decide on the choice of an educational platform, as well as create and configure the site itself and the webinar subscription page.

Step Seven: Creating and Setting Up an Auto Funnel

One of the steps on which your earnings will depend in the future. Therefore, you need to think carefully about the structure of the funnel and test it.

There are many more significant and serious points on which it depends whether your project will generate income, or whether it will remain a dream. In particular, will you be able to assemble a good team, scale the business, and improve customer relations. To get more detailed information, participate infree webinarto launch truly profitable online schools.

Conclusion

Online school is a modern and interesting business, thanks to which you can do what you love, get a good income and travel the world. Online education is the future. That is why it is worth thinking about starting your own information business now.

If you believe in yourself, are not afraid of competition, think strategically, are ready to constantly improve and master new technologies, your own online school is what you need. Take the first seven steps and start your business! Good luck to you!